Investment Advisory Services are provided by our Registered Investment Advisor (RIA) - Wisconsin Investment Services, LLC. As an RIA we manage assets on a fee-based platform, which means we charge a percentage of assets under management. We do not sell products. We do not receive commissions. We are independent. How are Registered Investment Advisors (RIA’s) different than Brokers?  RIAs are regulated by the U.S. Securities and Exchange Commission (“SEC”), or in the case of smaller firms, by the state in which the advisor is located. Brokers are largely self-regulated by the National Association of Securities Dealers (“NASD”). RIA’s are fiduciaries as highlighted below from the SEC:  Investment Advisers Are Fiduciaries - As an investment adviser, you are a “fiduciary” to your advisory clients. This means that you have a fundamental obligation to act in the best interests of your clients and to provide investment advice in your clients’ best interests. You owe your clients a duty of undivided loyalty and utmost good faith. You should not engage in any activity in conflict with the interest of any client, and you should take steps reasonably necessary to fulfill your obligations.  A fiduciary is legally required to act in your best interest—and is defined as “a person in a position of authority whom the law obligates to act solely on behalf of the person he represents and in good faith.” Fiduciaries are not permitted to seek personal benefit from their transactions with those they represent.  Are all financial advisors required to be fiduciaries? The answer is, "No."